| 000 | 01007nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | VNU150137697 | ||
| 005 | 20200924215551.0 | ||
| 008 | 120309s2009 xxc|||||||||||||||||eng|| | ||
| 020 | _a9780073381138 | ||
| 040 |
_aISVNU _bvie _cISVNU _eaaacr2 |
||
| 041 | 0 | _aeng | |
| 044 | _axxc | ||
| 082 | 7 | 4 |
_a658.8 _223 |
| 090 |
_a658.8 _bPET 2009 |
||
| 100 | 1 | _aPeter, J. Paul | |
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2009 |
||
| 300 |
_axvii, 782 p. : _bill., color map ; _c26 cm. |
||
| 520 | _aHelps to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 653 | _aMarketing | ||
| 653 | _aTiếp thị | ||
| 700 | 1 | _aDonnelly, James H. | |
| 912 | _aNguyễn Thị Dung | ||
| 913 | _aKhoa Quốc tế 01 | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c7835 _d7835 |
||