000 00889nam a2200301 a 4500
001 VNU180138095
005 20200924215608.0
008 120217s2013 xxc|||||||||||||||||eng||
020 _a9780078028922
040 _aISVNU
_bvie
_cISVNU
_eaaacr2
041 0 _aeng
044 _axxc
082 7 4 _a658.8
_223
090 _a658.8
_bKER 2013
100 1 _aKerin, Roger A.
245 1 0 _aMarketing :
_bthe core /
_cRoger A. Kerin, Steven W. Hartley, William Rudelius.
250 _a5th ed.
260 _aNew York, NY :
_bMcGraw-Hill Education,
_c2013
300 _axlvii, 507 p. :
_bcolor illustrations, color maps ;
_c28 cm.
650 0 _aMarketing
653 _aQuản lý tiếp thị
700 1 _aHartley, Steven William
700 1 _aRudelius, William
912 _aNguyễn Thị Dung
913 _aKhoa Quốc tế 01
918 _aSách Quỹ Châu Á
942 _2ddc
_cBK
999 _c8223
_d8223