000			01573nam a2200301 a 4500
001			VNU180138149
005			20200924215611.0
008			120309s2012 xxc|||||||||||||||||eng||
020			_a9781118315224
040			_aISVNU _bvie _cISVNU _eaaacr2
041	0		_aeng
044			_axxc
082	7	4	_a658.812 _223
090			_a658.8 _bSTR 2012
100	1		_aStratten, Scott
245	1	4	_aThe book of business awesome : _bhow engaging your customers and employees can make your business thrive
260			_aNew York, NY : _bJohn Wiley & Sons, Inc., _c2012
300			_a228 p. ; _c24 cm.
520			_aUnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.
650		0	_aCustomer relations
650		0	_aManagement
650		0	_aRelationship marketing
653			_aQuản lý tiếp thị
912			_aNguyễn Thị Dung
913			_aKhoa Quốc tế 01
918			_aSách Quỹ Châu Á
942			_2ddc _cBK
999			_c8277 _d8277