| 000 | 00962nam a22002657a 4500 | ||
|---|---|---|---|
| 005 | 20240406172520.0 | ||
| 008 | 200923s2020 iau eng d | ||
| 020 | _a9781259712357 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bCAT |
||
| 100 | _aCateora, Philip R | ||
| 245 |
_aInternational marketing / _cPhilip R. Cateora...[at al.] |
||
| 250 | _a18th ed. | ||
| 260 |
_aDubuque : _bMcGraw-Hill Education, _c2020 |
||
| 300 |
_axxxii, 682 pages : illustrations (colour) ; _c 28 cm |
||
| 650 |
_aExport marketing _aInternational business enterprises _aIntercultural communication |
||
| 653 |
_aMarketing quốc tế _aMarketing |
||
| 700 | _aGilly, Mary C. | ||
| 700 | _aGraham, John L | ||
| 700 | _aMoney, R. Bruce | ||
| 856 | _uhttps://bookworm.vnu.edu.vn/EDetail.aspx?id=166977&f=fulltext&v=Cateora+International+marketing | ||
| 911 | _aDung | ||
| 919 |
_a3Chương trình MIS _cINS3042 _dInternational Marketing _dMarketing quốc tế |
||
| 942 |
_2ddc _cTB |
||
| 999 |
_c8691 _d8691 |
||