000			01553nam a22002897a 4500
005			20240513224038.0
008			210118s2016 io ||||| |||| 00| 0 eng d
020			_a9789332559523
041			_aeng
082			_a658.83 _bMAL
100			_aMalhotra, Naresh K
245			_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra; Satyabhusan Dash
250			_a7th ed.
260			_aTamil Nadu, India : _bPearson, _c2016
300			_a999 p. _c28 cm.
520			_aThe book provides insightful and comprehensive inputs on exploratory research design, qualitative research, and secondary data analysis supported by relevant case studies for anyone involved in market research. This edition includes well-researched and up-to-date text and video cases. This is a must-read for marketing research practitioners as well as teachers.""In the 21 century, marketing research is an essential discipline for success. This is a comprehensive, rigorously-researched text with a contemporary overview of marketing research. It is generously interspersed with case illustration.
650			_aMarketing research
650			_aConsumer behavior
650			_aMarketing
650			_aSurveys
653			_aNghiên cứu thị trường
700			_aDash, Satyabhusan
911			_aDung
919			_aChương trình Thạc sĩ Nghiên cứu và Tác nghiệp Marketing _cA0MEP22
919			_a20 Chương trình Help _bGiáo trình chương trình Help _cMKT303 _cINS3127 _dNghiên cứu Marketing _dMarketing Research
942			_2ddc _cBK
999			_c8998 _d8998