000			01977cam a2200265 i 4500
999			_c9046 _d9046
001			20527288
005			20210310103038.0
008			180601s2018 mau 000 0 eng c
020			_a9781633692688
040			_aMH/DLC _cMH
082	0	0	_a658.4 _bGUP
100	1		_aGupta, Sunil, _d1958- _eauthor.
245	1	0	_aDriving digital strategy : _ba guide to reimagining your business / _cSunil Gupta.
260			_aBoston, Mass. : _bHarvard Business Review Press, _c 2018
300			_aviii, 267 pages ; _c25 cm
520			_aDigital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.--
650		0	_aBusiness planning.
650		0	_aStrategic planning.
650		0	_aTechnological innovations.
653			_aQuản lý chung
653			_aQuản lý điều hành
653			_aLập kế hoạch chiến lược
942			_2ddc _cBK