000 02623cam a2200301 i 4500
999 _c9159
_d9159
001 18068221
005 20210331131029.0
008 140314s2014 nju 000 0 eng
020 _a9781118724644 (hardback)
040 _aDLC
_cDLC
082 0 0 _a658.4
_bSTU
084 _aBUS000000
100 1 _aStubbs, Evan.
245 1 0 _aBig data, big innovation :
_benabling competitive differentiation through business analytics /
_cEvan Stubbs.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_c2014
300 _axvii, 232 pages :
_c24 cm.
520 _a"A practical guide to leveraging your data to spur innovation and growth. Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth - you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation.Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth. Build an effective analytics team, and empower them with the right tools Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible Identify data collection and analysis opportunities and implement action plans Design the platform that suits your company's current and future needs Quantify performance with statistics, programming, and research for a more complete picture of operations Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed"--
650 0 _aBusiness planning.
650 0 _aStrategic planning.
650 0 _aBig data.
650 0 _aDecision making
650 0 _aIndustrial management
650 7 _aBUSINESS & ECONOMICS / General.
653 _aQuản lý chung
653 _aQuản lý điều hành
942 _2ddc
_cBK