000			02747cam a2200289 i 4500
001			19220494
005			20240523164012.0
008			160722s2017 mau 000 | eng c
020			_a9781633691889
040			_aMH/DLC _cMH
082	0	0	_a658.8 _bGOT
100	1		_aGothelf, Jeff, _eauthor.
245	1	0	_aSense & respond : _bhow successful organizations listen to customers and create new products continuously / _cJeff Gothelf & Josh Seiden.
246	3		_aSense and respond
260			_aBoston, Mass. : _bHarvard Business Review Press, _c2017
300			_aviii, 253 pages ; _c25 cm
520			_aWe're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. New technologies are transforming the way companies interact with their customers, employees, and other stakeholders.But this is no mere tech issue; it is quickly becoming the key operational challenge for businesses of all kinds. Yet most organizations and their leaders have been slow to respond, continuing to rely on outmoded engineering-based operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.But sense and respond organizations--organizations that have the capacity to sense and respond instantly to customer, employee, and other stakeholder behaviors--are emerging. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mind-set and skills needed to lead and manage them--and to continuously innovate within them.Becoming a sense and respond organization requires shifting from managing outputs to what the authors call "outcome-focused management"; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response. This important and practical book provides a holistic new operational and management model to help organizations and their leaders sense and respond--and to win--in a world transformed by new technologies.--
650		0	_aOrganizational effectiveness.
650		0	_aOrganizational resilience.
650		0	_aCustomer relations
650		0	_aCorporate culture.
653			_aQuản lý chung
653			_aQuản lý tiếp thị
700	1		_aSeiden, Josh,
942			_2ddc _cBK
999			_c9289 _d9289