000			02159cam a2200325 a 4500
999			_c9311 _d9311
001			16994322
005			20210617140438.0
008			111011s2012 njua 001 0 eng
020			_a9781118167786 (hardback)
020			_a1118167783 (hardback)
040			_aDLC _cDLC
082	0	0	_a658.8 _bHOP
084			_aBUS043000
100	1		_aHopkins, Jeanne, _d1957-
245	1	0	_aGo mobile : _blocation-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / _cJeanne Hopkins, Jamie Turner.
260			_aHoboken, N.J. : _bWiley, _c2012
300			_axx, 234 p. : _c24 cm.
500			_aIncludes index.
520			_a"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before"--Provided by publisher.
650		0	_aInternet marketing.
650		0	_aMobile commerce.
650		0	_aMobile communication systems.
653			_aQuản lý chung
653			_aQuản lý tiếp thị
653			_aThương mại di động
700	1		_aTurner, Jamie,
856	4	2	_3Cover image _uhttp://catalogimages.wiley.com/images/db/jimages/9781118167786.jpg
942			_2ddc _cBK