| 000 | 02795cam a22003377i 4500 | ||
|---|---|---|---|
| 001 | 18291230 | ||
| 005 | 20240520164122.0 | ||
| 008 | 140905s2015 sz a b 001 | eng c | ||
| 020 | _a9783319100906 | ||
| 020 | _a3319100904 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bELE |
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| 245 | 1 | 0 |
_aElectronic commerce : _ba managerial and social networks perspective / _cEfraim Turban [at al.] |
| 250 | _aEighth edition | ||
| 260 |
_aCham : _bSpringer, _c2015 |
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| 300 |
_axxxviii, 791 pages : _c28 cm. |
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| 520 | _aThroughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility. | ||
| 650 | 7 | _aElectronic Commerce | |
| 650 | 7 | _aManagement | |
| 650 | 7 | _aInternet | |
| 650 | 7 | _aE-Business | |
| 653 | _aThương mai điện tử | ||
| 700 | 1 | _aTurban, Efraim | |
| 856 | _uhttps://bookworm.vnu.edu.vn/EDetail.aspx?id=79457 | ||
| 919 |
_a3Chương trình MIS _cINS3066 _cEnterprise Business Solutions _dCác giải pháp kinh doanh cho doanh nghiệp _bSách tham khảo chương trình MIS |
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| 919 |
_a5Chương trình DBA _cINS3066 _cEnterprise Business Solutions _dCác giải pháp kinh doanh cho doanh nghiệp _bGiáo trình chương trình DBA |
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| 919 |
_a3Chương trình MIS _cINE3060 _cE-Commerce _dThương mại điện tử _bSách tham khảo chương trình MIS |
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| 919 |
_a3Chương trình MIS _cINS3245 _cQuản trị thương mại điện tử _dE-commerce Management _bGiáo trình chương trình MIS |
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| 919 |
_aChương trình FDB _bGiáo trình chương trình FDB _cINE3060 _cThương mại điện tử _dE-Commerce |
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| 942 |
_2ddc _cTB |
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| 999 |
_c9391 _d9391 |
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