Buttle, Francis

Customer Relationship Management : Concepts and Technologies / Francis Buttle, Stan Maklan - 4th ed. - New York : Routledge, 2019 - 468 p. ; 28 cm.

9781138498259


Customer relations
Relationship marketing
Customer services

Quản lý quan hệ khách hàng Dịch vụ khách hàng

658.812 / BUT