Scott, David Meerman.

The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / New rules of marketing and public relations David Meerman Scott. - 2nd ed. - Hoboken, N.J. : John Wiley & Sons, 2010 - xxx, 289 p. ; 23 cm.

E-B7/04360 (original, 476.406đ)

9780470547816


Internet marketing.
Internet.
Public relations.
World Wide Web

Internet marketing Marketing Nguyên lý marketing PR

658.872