Burns, Alvin C.
Marketing research / Alvin C. Burns, Ronald F. Bush. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, 2010 - xxvii, 669 p. : ill. (chiefly col.) ; 27 cm.
E-B7/04689 (original, 4.314.399đ)
Includes bibliographical references and indexes.
0136027040 9780136027041
SPSS for Windows.
Marketing research.
Marketing Nghiên cứu marketing Quản trị marketing
658.8/3
Marketing research / Alvin C. Burns, Ronald F. Bush. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, 2010 - xxvii, 669 p. : ill. (chiefly col.) ; 27 cm.
E-B7/04689 (original, 4.314.399đ)
Includes bibliographical references and indexes.
0136027040 9780136027041
SPSS for Windows.
Marketing research.
Marketing Nghiên cứu marketing Quản trị marketing
658.8/3
