Lovelock, Christopher H.

Essentials of services marketing / Christopher Lovelock, Jochen Wirtz, Patricia Chew. - Singapore ; Hong Kong : Prentice Hall, 2009 - xxxii, 567 p. : 28 cm.

E-B7/04632 (original, 3.080.520đ)

9789810679958 9810679955


Service industries

Marketing Marketing dịch vụ Ngành dịch vụ

658.8 / LOV