Walker, Orville C.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. - 7th ed. - New York : McGraw-Hill/Irwin, 2011 - xv, 352 p. : 26 cm.

E-B7/04622 (original, 3.165.532đ)

0073381152 9780073381152


Marketing

Chiến lược marketing Marketing Quản trị marketing

658.8 / WAL