Churchill, Gilbert A.
Basic marketing research / Marketing research Gilbert A. Churchill, Jr. - 4th ed. - Fort Worth : Dryden Press, c2001 - xvii, 830 p. : ill. (some col.) ; 29 cm. - The Dryden Press series in marketing .
0030211042
Marketing research.
Marketing Quản trị kinh doanh Tiếp thị
658.8/3
Basic marketing research / Marketing research Gilbert A. Churchill, Jr. - 4th ed. - Fort Worth : Dryden Press, c2001 - xvii, 830 p. : ill. (some col.) ; 29 cm. - The Dryden Press series in marketing .
0030211042
Marketing research.
Marketing Quản trị kinh doanh Tiếp thị
658.8/3