Parente, Donald.
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2004 - xxvii, 404 p. : ill. ; 24 cm.
0324271905
Advertising campaigns.
Communication in marketing.
Quảng cáo Truyền thông
659.1/13
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente. - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2004 - xxvii, 404 p. : ill. ; 24 cm.
0324271905
Advertising campaigns.
Communication in marketing.
Quảng cáo Truyền thông
659.1/13