Perreault, William D.

Learning Aid for use with Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy - 11th ed. - Boston : McGraw-Hill/Irwin, c2008 - xxxvi, 660, [37] p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)

Includes index. System requirements: Microsoft Windows, 2000/XP, or Windows Vista; Minimum 256 MB main memory; 512 MB recommended; Internet explorer 6.0 or higher

Includes bibliographical references

0073282820 9780073282824


Marketing.

Marketing Quản lý tiếng thị

658.8