Armstrong, Gary,

Marketing : an introduction / Gary Armstrong & Phil Kotler. - 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2007 - 656 p. cm.

Kotler’s name appears first on the earlier ed.

0131865919 (alk. paper)


Marketing.

Marketing Quản lý tiếp thị

658.8