Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005 - xxii, 506 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131469568
Marketing--Management.
Marketing Quản lý tiếp thị
658.8
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005 - xxii, 506 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0131469568
Marketing--Management.
Marketing Quản lý tiếp thị
658.8
