Cateora, Philip R.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 14th ed., International ed. - New York : McGraw-Hill/Irwin, 2010 - xxxi, 711 p. : 28 cm.
Includes instructors'manual ; E-C7/01457-01476 (original, 577.000đ)
0071084215 9780071084215
Export marketing
Intercultural communication
International business enterprises
Marketing Thương mại quốc tế Xuất khẩu
658.8 / CAT
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 14th ed., International ed. - New York : McGraw-Hill/Irwin, 2010 - xxxi, 711 p. : 28 cm.
Includes instructors'manual ; E-C7/01457-01476 (original, 577.000đ)
0071084215 9780071084215
Export marketing
Intercultural communication
International business enterprises
Marketing Thương mại quốc tế Xuất khẩu
658.8 / CAT