Thompson, Arthur A., 1940-

Crafting and executing strategy : the quest for competitive advantage: concepts and cases / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble. - 18th ed. - New York : McGraw-Hill/Irwin, 2012 - xlvii, 417 p. , 50 p. ; 28 cm.

E-C7/01685-87 (copy)

Fully revised, this new edition features new perspectives, reflects the best academic thinking, & has strengthened correlation with new research. Chapter content remains solidly mainstream & balanced, mirroring the pragmatism of real-world strategic thinking.


Strategic planning--Case studies.
Strategic planning.

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658.4012 / THO