Moffitt, Sean
Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt, Mike Dover. - New York : McGraw-Hill, 2011 - xv, 318 p. : ill. ; 24 cm.
Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description
0071749276 9780071749275
Branding (Marketing)
Internet marketing
Product management
Marketing Quản lý tiếp thị
658.827
Wikibrands : reinventing your company in a customer-driven marketplace / Sean Moffitt, Mike Dover. - New York : McGraw-Hill, 2011 - xv, 318 p. : ill. ; 24 cm.
Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description
0071749276 9780071749275
Branding (Marketing)
Internet marketing
Product management
Marketing Quản lý tiếp thị
658.827
