Gamble, John E.

Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson - New York : McGraw-Hill, 2011 - xxxi, 557 p. : color ill. ; 26 cm.

Deals with strategic management. This title provides students an understanding of essential strategic management concepts and analytic tools. It simplifies the task of demonstrating student learning through course embedded assessment.

0078137144 9780078137143


Business planning
Competition
Strategic planning

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658.4012