Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 5th ed. - New York, NY : McGraw-Hill Education, 2013 - xlvii, 507 p. : color illustrations, color maps ; 28 cm.
9780078028922
Marketing
Quản lý tiếp thị
658.8
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 5th ed. - New York, NY : McGraw-Hill Education, 2013 - xlvii, 507 p. : color illustrations, color maps ; 28 cm.
9780078028922
Marketing
Quản lý tiếp thị
658.8