Chaffey, Dave, 1963-
E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey. - 4th ed. - Harlow, England ; New York : FT Prentice Hall, 2009 - xxxii, 764 p. : 28 cm.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
9780273719601
Electronic commerce.
Business enterprises
Thương mại điện tử Quản trị thương mại điện tử
658.8 / CHA
E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey. - 4th ed. - Harlow, England ; New York : FT Prentice Hall, 2009 - xxxii, 764 p. : 28 cm.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
9780273719601
Electronic commerce.
Business enterprises
Thương mại điện tử Quản trị thương mại điện tử
658.8 / CHA