Lehmann, Donald
Product Management (McGraw-Hill/Irwin Series in Marketing) / Donald Lehmann, Russell Winer - 4th, ed. - New York : McFaw-Hill, 2005 - 494 p. ; 28 cm.
0-07-286598-9
Product management
Market surveys
Quản trị sản phẩm
658.5 / LEH
Product Management (McGraw-Hill/Irwin Series in Marketing) / Donald Lehmann, Russell Winer - 4th, ed. - New York : McFaw-Hill, 2005 - 494 p. ; 28 cm.
0-07-286598-9
Product management
Market surveys
Quản trị sản phẩm
658.5 / LEH
