Hoffman, K. Douglas
Services Marketing : Concepts, Strategies & Cases / K. Douglas Hoffman, John E.G. Bateson - Australia : Cengage Learning, 2008 - 461 p. ; 28 cm.
9781439039397
Service industries
Marketing
Customer services
Management
Tiếp thị Marketing
658.8 / HOF
Services Marketing : Concepts, Strategies & Cases / K. Douglas Hoffman, John E.G. Bateson - Australia : Cengage Learning, 2008 - 461 p. ; 28 cm.
9781439039397
Service industries
Marketing
Customer services
Management
Tiếp thị Marketing
658.8 / HOF