| 000 -LEADER |
|---|
| fixed length control field |
01666nam a2200337 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
VNU120131301 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200924215234.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120312s2009 xxc|||||||||||||||||eng|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470164938 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ISVNU |
| Language of cataloging |
vie |
| Transcribing agency |
ISVNU |
| Description conventions |
aaacr2 |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
|---|
| MARC country code |
xxc |
| 082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
ROS 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rosen, Richard G. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Convergence marketing : |
| Remainder of title |
combining brand and direct for unprecedented profits / |
| Statement of responsibility, etc. |
Richard G. Rosen ; with Jane Rosen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 187 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Pt. I |
| Title |
Convergence of Brand and Direct -- Ch. 1 |
| -- |
Why Convergence Marketing? -- Ch. 2 |
| -- |
Getting to Convergence: With the Common Language of Respect -- Ch. 3 |
| -- |
Convergence -- Pt. II |
| -- |
Measuring the Intention and Success: Process Tools and Practical Applications -- Ch. 4 |
| -- |
Accelerate and Drive; The Rosen Velocity Scale -- Ch. 5 |
| -- |
Sales Cycle and Customer Dialogue -- Ch. 6 |
| -- |
The Ask and the Offer -- Ch. 7 |
| -- |
Expected Value of the Individual -- Ch. 8 |
| -- |
Real-Time Accounting: Numbers That Will Set You Free -- Ch. 9 |
| -- |
The Brand-Interaction Accelerator -- Pt. III |
| -- |
Performance and Balance -- Ch. 10 |
| -- |
Zen and the Art of...the Motorcycle Story -- Ch. 11 |
| -- |
A Few More Case Studies -- Ch. 12 |
| -- |
The Last Word. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Direct marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Hàng hóa |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Thương hiệu |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Tiếp thị |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rosen, Jane. |
| 912 ## - |
|---|
| -- |
Trịnh Thị Bắc |
| 913 ## - |
|---|
| -- |
Khoa Quốc tế 01 |
| 914 ## - |
|---|
| -- |
Hoàng Yến2 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Sách tham khảo |
