Brand management 101 : (Record no. 2365)

000 -LEADER
fixed length control field 01023nam a2200349 a 4500
001 - CONTROL NUMBER
control field VNU120131324
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200924215235.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120312s2007 si |||||||||||||||||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470822295 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470822296 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency ISVNU
Language of cataloging vie
Transcribing agency ISVNU
Description conventions aaacr2
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code si
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number .D53 2007
082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) DHA 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dhar, Mainak.
245 10 - TITLE STATEMENT
Title Brand management 101 :
Remainder of title 101 lessons from real-world marketing /
Statement of responsibility, etc. Mainak Dhar.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. Wiley (Asia),
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent vii, 215 p. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Khoa học quản lý
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Quản lý tiếp thị
912 ## -
-- Hoàng Yến
913 ## -
-- Khoa Quốc tế 01
914 ## -
-- Lê Thị Hải Anh1
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Sách tham khảo
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
N/A N/A   N/A N/A Thư viện Trường Quốc tế - Cơ sở Hacinco Thư viện Trường Quốc tế - Cơ sở Hacinco Kho STK tiếng Anh 12/03/2012 1   658.8 DHA 2007 E-B7/04482 10/03/2014 23/10/2019 Sách tham khảo