000 -LEADER |
fixed length control field |
01223nam a2200421 a 4500 |
001 - CONTROL NUMBER |
control field |
VNU110129075 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200924215149.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
111219s2005 xxc|||||||||||||||||eng|| |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324282907 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324282915 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324282923 (package) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0534558534 (Infotrac) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
ISVNU |
Language of cataloging |
vie |
Transcribing agency |
ISVNU |
Description conventions |
aaacr2 |
041 0# - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
MARC country code |
xxc |
082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
658.8 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
LAM 2005 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lamb, Charles W. |
245 10 - TITLE STATEMENT |
Title |
Essentials of marketing / |
Statement of responsibility, etc. |
Charles W. Lamb, Joseph F. Hair, Carl McDaniel. |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Mason, Ohio : |
Name of publisher, distributor, etc. |
Thomson/South-Western, |
Date of publication, distribution, etc. |
c2005 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxvi, 572 p. : |
Other physical details |
col. ill. ; |
Dimensions |
28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Marketing |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Quản lý tiếp thị |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Tiếp thị |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hair, Joseph F. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
McDaniel, Carl D. |
912 ## - |
-- |
Hoàng Yến |
913 ## - |
-- |
Khoa Quốc tế 01 |
914 ## - |
-- |
Trịnh Thị Bắc |
918 ## - Mã học phần |
Mã học phần |
Chương trình HELP |
918 ## - Mã học phần |
Mã học phần |
MKT101 |
918 ## - Mã học phần |
Mã học phần |
Sách tham khảo chương trình HELP |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Sách tham khảo |