Services marketing : (Record no. 7713)

000 -LEADER
fixed length control field 01079nam a2200337 a 4500
001 - CONTROL NUMBER
control field VNU150137571
003 - CONTROL NUMBER IDENTIFIER
control field ISVNU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211124165336.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120522s2011 xxc|||||||||||||||||eng||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136118749
040 ## - CATALOGING SOURCE
Original cataloging agency ISVNU
Language of cataloging vie
Transcribing agency ISVNU
Description conventions aaacr2
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE
MARC country code xxc
082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
Item number LOV
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) LOV 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher H.
245 10 - TITLE STATEMENT
Title Services marketing :
Remainder of title people, technology, strategy /
Statement of responsibility, etc. Christopher Lovelock, Jochen Wirtz.
250 ## - EDITION STATEMENT
Edition statement 7th ed. , Global ed..
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 648 p. :
Other physical details ill., maps ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note E-C7/01761 (copy)
520 ## - SUMMARY, ETC.
Summary, etc. This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Professions
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Service industries
General subdivision Marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Dịch vụ marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Tiếp thị
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Giáo trình
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
N/A N/A   N/A N/A Thư viện Trường Quốc tế - Cơ sở Hacinco Thư viện Trường Quốc tế - Cơ sở Hacinco Kho giáo trình 04/09/2015 1 3 12 658.8 LOV 2011 E-C7/01761 24/02/2022 25/01/2021 23/10/2019 Giáo trình
N/A N/A   N/A N/A Thư viện Trường Quốc tế - Cơ sở Hacinco Thư viện Trường Quốc tế - Cơ sở Hacinco Kho giáo trình 06/08/2020   4 13 658.8 LOV E-C7/03340 13/01/2023 12/09/2022 06/08/2020 Giáo trình