| 000 -LEADER |
|---|
| fixed length control field |
02088nam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
VNU150137677 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200924215550.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131031s2013 vm |||||||||||||||||vie|| |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ISVNU |
| Language of cataloging |
vie |
| Transcribing agency |
ISVNU |
| Description conventions |
aaacr2 |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
vie |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
|---|
| MARC country code |
vm |
| 082 74 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
657 |
| Edition number |
23 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
657 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
ĐI-T 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Đinh, Mạnh Tuấn |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Applying audit process in auditing marketing activities, a study of Honda Motor Vietnam : |
| Remainder of title |
Khóa luận tốt nghiệp cử nhân Kinh doanh ngành Kế toán / |
| Statement of responsibility, etc. |
Đinh Mạnh Tuấn ; Nghd. : Đặng Đức Sơn |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hà Nội : |
| Name of publisher, distributor, etc. |
KQT, |
| Date of publication, distribution, etc. |
2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
62 tr. + |
| Accompanying material |
1 CD-ROM |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Khóa luận tốt nghiệp cử nhân Kinh doanh nghành Kế toán -- Khoa Quốc tế. Đại học Quốc gia Hà Nội, 2013 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Nowadays, marketing has become important to business’s success because it makes reputation, sympathy to attract customers, especially it create customers’ need, encourage sales revenues, motivate customers’ loyalty, even bring any good thing for business. Therefore, marketing audit is essential so much to ensure frequently marketing’ effectiveness. In Vietnam, marketing audit has not considered carefully in many domestic business because they have not known how to carry out it. However, in foreign direct investment field, there are some businesses providing large budget for marketing operations thus I desire find out and evaluate marketing operations in one of them by my basic auditing knowledge. Because Honda Vietnam was has located in my ward since I was a child and developed together my growing up, my thesis aim to audit Honda Vietnam’s marketing operations to detect some potential risk in marketing operations of one of the biggest marketing budget in Vietnam. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
K7AH1 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Kế toán |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Khóa luận chương trình HELP |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Quản trị kinh doanh |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Đặng, Đức Sơn, |
| Relator term |
người hướng dẫn |
| 912 ## - |
|---|
| -- |
Nguyễn Thị Dung |
| 913 ## - |
|---|
| -- |
Khoa Quốc tế 01 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Khóa luận |
