Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
Material type:
TextLanguage: English Publication details: Boston : McGraw-Hill/Irwin, 2008Edition: 16th edDescription: 800 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 007352980X (alk. paper); 9780073529806 (alk. paper)Subject(s): Marketing -- Management | Khoa học quản lý | Marketing | Tiếp thịDDC classification: 658.8 LOC classification: HF5415.13 | .M369 2008Online resources: Click here to access online
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Sách tham khảo
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Thư viện Trường Quốc tế - Cơ sở Hòa Lạc
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 PER 2008 | Available | E-B7/01708 |
Total holds: 0
"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."
Includes bibliographical references and index.
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