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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

By: Bearden, William O, 1945-Contributor(s): Ingram, Thomas N | LaForge, Raymond WMaterial type: TextTextLanguage: English Publication details: Boston, Mass. : McGraw-Hill, c2001Edition: 3rd edDescription: xxxvii, 596 p. : ill. (some col.) ; 28 cmISBN: 0072322977 (alk. paper)Other title: Marketing, principles and perspectivesSubject(s): Marketing -- United States | Marketing | Tiếp thịDDC classification: 658.8
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Marketing :
Bearden, William O.,
2001

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