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International marketing : an SME perspective / Seán De Búrca, Richard Fletcher, Linden Brown.

By: De Búrca, SeánContributor(s): Brown, Linden | Fletcher, RichardMaterial type: TextTextLanguage: English Publication details: Harlow, England : Financial Times Prentice Hall, 2004Description: xxxii, 720 p. : 25 cmISBN: 0273673238; 9780273673231 Subject(s): Export marketing | Marketing | Marketing quốc tếDDC classification: 658.8 Online resources: Click here to access online Summary: "Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape."--BOOK JACKET.
List(s) this item appears in: CHƯƠNG TRÌNH IB
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Sách tham khảo Sách tham khảo Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô

Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội

Kho STK tiếng Anh 		658.8 DEB 2004 Available TVB.1/01908
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E-B7/04637 (original, 2.114.126đ)

"Geared toward undergraduate and postgraduate students studying international marketing, International Marketing, An SME Perspective blends rigorous theory with practice. The book places emphasis on the impact of technology on the international marketing landscape."--BOOK JACKET.

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International marketing :
De Búrca, Seán.
2004
Kho STK tiếng Anh,
(TVB.1/01908 -/- 658.8 DEB 2004 -/- E-B7)

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