Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.
Material type:
TextLanguage: English Publication details: New York : Business Plus, 2008Description: viii, 261 p. ; 24 cmISBN: 9780470742570 (hbk.)Subject(s): Branding (Marketing) | Business enterprises -- Computer network resources | Consumer behavior | Information behavior | Internet searching | Công nghệ thông tin | Doanh nghiệp | Mạng lưới máy tính | Quản lý tiếp thị | Tìm kiếm trên mạngDDC classification: 658.8/27 LOC classification: HF5415.1255 | .B37 2008Online resources: Table of contents only | Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Sách tham khảo
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Thư viện Trường Quốc tế - Cơ sở Hòa Lạc
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 BAS 2008 | Available | E-B7/04521 |
Includes bibliographical references and index
Your branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor’s new clothes.
A marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits.
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