Khóa luận tốt nghiệp cử nhân Kinh doanh ngành Kế toán -- Khoa Quốc tế. Đại học Quốc gia Hà Nội, 2010

Corporate social responsibility (CSR - Corporate Social Responsibility) is a growing trend in the world but is still very new in Vietnam, only focused on footwear and apparel industries due to the needs of the customer orders overseas. Vietnam is clearly hard goods that can compete on price or quantity with China, that way I can help local businesses get the advantage in a difficult war in this market? CSR may be the answer if your business really understand the meaning and turn into a CSR culture, thinking and working methods. The objective of the research is to assess the understanding of Vietnamese individual businessmen on the topics of CSR. Besides, the research also businessmen wants to define which major factors contributing to the CSR importance by asking respondents’ understanding and opinion on CSR . Besides that, the business in Viet Nam find hard to use CSR as a tool to value firm and it is also difficult for them to make investment decision when CSR issues are mentioned.