Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton, Upkar Pardesi.
Material type:
TextLanguage: English Publication details: London; New York : Butterworth-Heinemann, 2010Edition: 2nd edDescription: xvi, 355 p. : ill. ; 24 cmISBN: 0750647043; 9780750647045Subject(s): Internet advertising | Internet marketing | Marketing | Marketing trực tuyến | Quảng cáo | Quảng cáo trực tuyếnDDC classification: 658.84 Summary: This text is a guide to using the Internet for marketing covering intranets for Marcomms, electronic direct and one to one marketing. It includes chapters on marketing information systems, brand, price, strategies, issues and case studies.
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Sách tham khảo
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Thư viện Trường Quốc tế - Cơ sở Hacinco
Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội |
658.8 BIC 2000 | Available | E-B7/06570 |
Total holds: 0
E-B7/06570 (original, 1.694.000đ)
This text is a guide to using the Internet for marketing covering intranets for Marcomms, electronic direct and one to one marketing. It includes chapters on marketing information systems, brand, price, strategies, issues and case studies.
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