Khóa luận tốt nghiệp cử nhân Kinh doanh nghành Kế toán -- Khoa Quốc tế. Đại học Quốc gia Hà Nội, 2010

Corporate Social Responsibility is no longer a new term for developing countries. It has developed through the long history and nowadays it is expected to implement by any business entities in the world. However, the term is not familiar to Vietnamese until the recent years when the economy is more open and there are many critical cases and scandals concerning about Corporate Social Responsibility as the result of the economic boom. There are not so many researches on that field; therefore, the understanding of Corporate Social Responsibility in Viet Nam is limited. That is the motivation for the researcher to conduct the survey about the importance and perception of CSR among Vietnamese individual investors in FPT Securities Company’s office (FPTS). The objective of the research is to access the understanding of Vietnamese individual investors on the topics of CSR. Besides that, the research also wants to define which major factors contributing to the CSR importance by asking respondents’ understanding and opinion on CSR awareness, investment decision and CSR reporting. By conducting the research, the research is able to show that the understanding of CSR concepts and its importance is limited. The investors have little basic knowledge of CSR; however, the understanding is somehow distorted such as thinking of CSR as regulation compliance only. Besides that, the investors in Viet Nam find hard to use CSR as a tool to value firm and it is also difficult for them to make investment decision when CSR issues are mentioned.