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International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe.

By: Doole, Isobel, 1954-Contributor(s): Lowe, Robin, 1945- | Phillips, Chris, 1941-Material type: TextTextLanguage: English Publication details: London : International Thomson Business, 1999Edition: 2nd edDescription: 576 p. : ill. ; 25 cmISBN: 1861524722Subject(s): Export marketing -- Management -- Case studies | Export marketing -- Management | Marketing | Quản lý | Tiếp thị xuất khẩuDDC classification: 658.848
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Sách tham khảo Sách tham khảo Thư viện Trường Quốc tế - Cơ sở Hacinco

Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội

Kho STK tiếng Anh 		658.8 DOO 1999 Available E-B7/01180
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Includes index.

Previous ed.: published as by Chris Phillips, Isobel Doole and Robin Lowe. London: Routledge, 1994.

Includes bibliographical references and index.

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International marketing strategy :
Doole, Isobel,
1999
Kho STK tiếng Anh,
(E-B7/01180 -/- 658.8 DOO 1999 -/- E-B7)

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