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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

By: Perreault, William DContributor(s): Cannon, Joseph P | McCarthy, E. JeromeMaterial type: TextTextLanguage: English Publication details: New York : McGraw-Hill/Irwin, 2010Edition: 12th edDescription: xxxix, 691 p. : ill. ; 28 cmISBN: 9780073404813Subject(s): Marketing | Marketing | Tiếp thịDDC classification: 658.8 Summary: Deals with the strategy planning approach, integrating concepts with the marketing strategy planning model.
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Kho STK tiếng Anh 		658.8 PER 2010 Available E-B7/06900
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Deals with the strategy planning approach, integrating concepts with the marketing strategy planning model.

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Essentials of marketing :
Perreault, William D.
2010
Kho STK tiếng Anh,
(E-B7/06900 -/- 658.8 PER 2010 -/- E-B7)

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