Khóa luận tốt nghiệp cử nhân Kinh doanh nghành Kế toán -- Khoa Quốc tế. Đại học Quốc gia Hà Nội, 2013

Customers and investors are considered as the main stakeholders of any company. Stakeholders’ decision making often based on the general information in public which help them to understand more about the general activities of company. This research is developed in order to find out the effect of financial and non-financial performance measures on customers and investors satisfaction. There is lack of some information that customers and investors want. This is caused by some reasons and situation in Vietnamese companies. In this study, the research methodology contains the questionnaire. By using the Chi-square to test the Hypothesis and figures, this study found out the questions for problem statements that gave out. The recommendations were contained in chapter five of this study which includes the change of how to provide financial and non-financial information to the community, and the change of Vietnamese Law.