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Electronic commerce : a managerial and social networks perspective / Efraim Turban [at al.]

Contributor(s): Turban, EfraimMaterial type: TextTextLanguage: English Publication details: Cham : Springer, 2015Edition: Eighth editionDescription: xxxviii, 791 pages : 28 cmISBN: 9783319100906; 3319100904Subject(s): Electronic Commerce | Management | Internet | E-Business | Thương mai điện tửDDC classification: 658.8 Online resources: Click here to access online Summary: Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
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Item type Current library Call number Status Date due Barcode Item holds
Giáo trình Giáo trình Thư viện Trường Quốc tế - Cơ sở Hacinco

Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội

Kho giáo trình
658.8 ELE Available E-C7/05285
Sách tham khảo Sách tham khảo Thư viện Trường Quốc tế - Cơ sở Hòa Lạc

Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội

Kho giáo trình
658.8 ELE 2015 Available HL.1/00744
Giáo trình Giáo trình Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô

Thư viện Trường Quốc tế - Đại học Quốc gia Hà Nội

Kho giáo trình
658.8 ELE 2015 Available TVB.1/01909
Total holds: 0

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

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Electronic commerce :
2015
Kho giáo trình,
(TVB.1/01909 -/- 658.8 ELE 2015 -/- E-C7) (E-C7/05285 -/- 658.8 ELE -/- E-C7) (HL.1/00744 -/- 658.8 ELE 2015 -/- E-C7)

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