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161.
Market segmentation : how to do it / Malcolm McDonald, Ian Dunbar

by McDonald, Malcolm | Dunbar, Ian.

Edition: Revised 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chichester : John Wiley & Sons, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.802 McD 2012 (1).
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162.
Marketing communications : an integrated approach / Paul R. Smith, Ze Zook

by Smith, Paul R, 1957- | Zook, Ze.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Kogan Page, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 SMI 2011 (1).
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163.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill Education, cop., 2018Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ZEI 2018 (1).
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164.
The analytical marketer : how to transform your marketing organization / Adele Sweetwood.

by Sweetwood, Adele [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business Review Press, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 ADE (1).

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165.
The agile marketer : turning customer experience into your competitive advantage / Roland Smart.

by Smart, Roland, 1974-.

Material type: Text Text; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 SMA (3).

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166.
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Research on Markeing mix in KB securities VietNam Joint stock company KBSV : Luận văn tốt nghiệp thạc sĩ ngành Marketing 7 / Vu Phuong Thao ; Nghd. : Nguyen Van Dinh

by Vu Phuong Thao.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: H. : Khoa Quốc tế, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.6 VU-T (1).

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167.
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Marketing solutions for retall credit activities at Sai Gon joint stock commercial bank - Thanh Hoa Branch : Luận văn tốt nghiệp thạc sĩ ngành Marketing 7 / Phung Thu Hien ; Nghd. : Dao Van Tien

by Phung Thu Hien.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: H. : Khoa Quốc tế, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 PH-H (1).

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168.
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Factors affecting apartment purchase intention of customers in nvg homes : Luận văn tốt nghiệp thạc sĩ ngành Marketing 7 / Pham Duy ; Nghd. : Nguyen Thi Kinh Oanh

by Pham Duy.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: H. : Khoa Quốc tế, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 PH-D (1).

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169.
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Improving customer statisfaction : Luận văn tốt nghiệp thạc sĩ ngành Marketing 7 / Pham Thanh Huyen ; Nghd. : Bui My Trinh

by Pham Thanh Huyen.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: H. : Khoa Quốc tế, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 PH-H (1).

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170.
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The influence of facebook on consumer purchase decision. A case study of white goods industry : Luận văn tốt nghiệp thạc sĩ ngành Marketing 7 / Dat Tran Tien ; Nghd. : Pham Thi Lien

by Dat Tran Tien.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: H. : Khoa Quốc tế, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 DA-T (1).

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171.
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Improving the marketing strategy of Sam sung in Viet Nam mobile industry the case of " S Grade'' mobile model : Luận văn tốt nghiệp thạc sĩ ngành Marketing 7 / Ji Min Woo ; Nghd. : Mai Anh

by Ji Min Woo.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: H. : Khoa Quốc tế, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 WO-O (1).

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172.
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Marketing strategy of durex in Viet Nam : Luận văn tốt nghiệp thạc sĩ ngành Marketing 7 / Tran Phuong Anh ; Nghd. : Mai Anh

by Tran Phuong Anh.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: H. : Khoa Quốc tế, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 TR-A (1).

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173.
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Analyzinf factors affecting customer channel selection intention in the omni - Channet retail envirnment : Luận văn tốt nghiệp thạc sĩ ngành Marketing 7 / Nguyen Kieu Oanh ; Nghd. : Le Thi Mai

by Nguyen Kieu Oanh.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: H. : Khoa Quốc tế, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 (1).

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174.
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Researching on buying behavior of dak group company's customer on social network in HaNoi : Luận văn tốt nghiệp thạc sĩ ngành Marketing 7 / Huynh Van Khai ; Nghd. : Bui My Trinh

by Huynh Van Khai.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: H. : Khoa Quốc tế, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 HU-K (1).

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175.
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The inmpact of social media in Sang Sung mobile industry in Viet Nam Luận văn tốt nghiệp thạc sĩ ngành Marketing 7 / Baek Seung Ik ; Nghd. : Nguyễn Thị Kinh Oanh

by Baek Seung Ik.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: H. : Khoa Quốc tế, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 BA-S (1).

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176.
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Research on influential factors on the austdoor brand value Luận văn tốt nghiệp thạc sĩ ngành Marketing 7 / Nguyen Van Quy ; Nghd. : Pham Thi Lien

by Nguyen Van Quy.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: H. : Khoa Quốc tế, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 NG-Q (1).

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177.
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Key factors affecting purchse intention of high - end apartment Luận văn tốt nghiệp thạc sĩ ngành Marketing 7 / Vu Thanh Thuy ; Nghd. : Le Thi Mai

by Vu Thanh Thuy.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: H. : Khoa Quốc tế, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 VU-T (1).

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178.
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Research on factors influencing customer decision to purchase accommodation service from FLC Hotels & Resorts : Luận văn tốt nghiệp thạc sĩ ngành Marketing 7 / Ngo Thi Duc Luu ; Nghd. : Pham Thi Lien

by Ngo Thi Duc Luu.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: H. : Khoa Quốc tế, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 NG-L (1).

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179.
Fundraising with businesses : 40 new and improved strategies for nonprofits / Joe Waters.

by Waters, Joe, 1967-.

Material type: Text Text; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, 2014Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.15 WAT (2).

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180.
Beyond advertising : Creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network.

by Wind, Yoram [author.] | Hays, Catharine.

Edition: Second edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, 2016Online access: Cover image Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 659.1 WIN (3).

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