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21. Brand Gender : Increasing Brand Equity through Brand Personality / Theo Lieven

by Lieven, Theo.

Edition: 1st editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Switzerland : Palgrave Macmillan, 2018Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.827 LIE 2018 (1).

22. Digital Marketing Strategy: An Integrated Approach to Online Marketing / Simon Kingsnorth

by Kingsnorth, Simon.

Edition: 3rd EditionMaterial type: Text Text; Format: print Publication details: New York : Kogan Page, 2022Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 KIN 2022 (6).