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21.
Marketing research / Alvin C. Burns, Ann Veeck, Ronald F. Bush.

by Burns, Alvin C | Veeck, Ann | Bush, Ronald F.

Edition: 8th edition, Golobal editionMaterial type: Text Text; Format: print Language: English Publication details: Harlow, Essex : Pearson Education, 2017Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.83 BUR 2017 (9), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.83 BUR 2017 (1).
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22.
Global marketing / Mark C. Green, Warren J. Keegan

by Keegan, Warren J | Keegan, Warren J.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Harlow, United Kingdom : Pearson Education, Limited, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 GRE 2020 (1).
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23.
Marketing research : an applied orientation / Naresh K. Malhotra; Satyabhusan Dash

by Malhotra, Naresh K | Dash, Satyabhusan.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Tamil Nadu, India : Pearson, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.83 MAL 2016 (1).
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24.
Market segmentation : how to do it / Malcolm McDonald, Ian Dunbar

by McDonald, Malcolm | Dunbar, Ian.

Edition: Revised 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chichester : John Wiley & Sons, 2012Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.802 McD 2012 (1).
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25.
Marketing communications : an integrated approach / Paul R. Smith, Ze Zook

by Smith, Paul R, 1957- | Zook, Ze.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Kogan Page, 2011Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 SMI 2011 (1).
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26.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : McGraw-Hill Education, cop., 2018Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ZEI 2018 (1).
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27.
Business gamification for dummies / by Kris Duggan, CEO of Badgeville, and Kate Shoup.

by Duggan, Kris | Shoup, Kate.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, Inc., 2013Availability: No items available : In transit (1).

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28.
Marketing research with SPSS / Wim Janssens ... [et al.].

by Janssens, Wim.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Harlow, England ; Prentice Hall/Financial Times, 2008Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 MAR 2008 (1).
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29.
Marketing essentials in hospitality and tourism : foundations and practices / Stowe Shoemaker, Margaret Shaw

by Shoemaker, Stowe | Shaw, Margaret, 1949-.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Harlow : Prentice Hall, 2007Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 647.94068 SHO (5), Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 647.94068 SHO 2007 (1).
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30.
Tourism and hospitality marketing : a global perspective / Simon Hudson

by Hudson, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Estados Unidos : Sage, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 338.4791 HUD (1), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 338.4791 HUD 2008 (1).

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31.
E-commerce 2021-2022 : business. technology. society / Kenneth C. Laudon, Carol Guercio Traver

by Laudon, Kenneth C | Traver, Carol Guercio.

Edition: seventeenth Edition, Global EditionMaterial type: Text Text; Format: print Language: English Publication details: Hoboken : Pearson, 2022Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 LAU 2022 (11), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 LAU (1), Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 LAU 2022 (1).
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32.
Marketing strategy & competitive positioning / Graham J Hooley...[at al.]

by Hooley, Graham J.

Edition: 6th ed.Material type: Text Text; Format: print Language: English Publication details: Harlow, England : Pearson, 2017Other title: Marketing strategy and competitive positioning /.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 MAR 2017 (11).

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33.
Principles of marketing / Philip Kotler, Gary Armstrong , Marc Oliver Opresnik

by Kotler, Philip | Armstrong, Gary | Opresnik, Marc Oliver.

Edition: 18th ed. , Global ed.Material type: Text Text Language: English Publication details: Harlow, England : Pearson Higher Education, 2021Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KOT (9), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 KOT 2021 (6). Checked out (2).
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34.
International Marketing Strategy : Analysis, Development & Implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon

by Doole, Isobel | Lowe, Robin | Kenyon, Alexandra.

Edition: 9th ed., Global ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: United Kingdom : Cengage Learning, 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 DOO 2019 (3).

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35.
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management / Gordon S. Linoff, Michael J. A. Berry

by Linoff, Gordon S | Berry, Michael J. A.

Edition: 3th, ed.Material type: Text Text; Format: print Language: English Publication details: Indiabapolis : Wiley, 2011Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 LIN 2011 (1).

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36.
Marketing Research / Alvin C. Burns, Ann F. Veeck

by Burns, Alvin C | Veeck, Ann F.

Edition: 9th, ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: America : Pearson, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 BUR 2020 (1).
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37.
Services Marketing : Concepts, Strategies & Cases / K. Douglas Hoffman, John E.G. Bateson

by Hoffman, K. Douglas | Bateson, John E.G.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Australia : Cengage Learning, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 HOF 2008 (1).
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38.
Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management / Michael J. A. Berry, Gordon S. Linoff

by Berry, Michael J. A | Linoff, Gordon S.

Material type: Text Text; Format: print Language: English Publication details: Indiana : Wiley, 2004Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 BER 2004 (1).

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39.
Best practices in hospitality and tourism marketing and management : a quality of life perspective / Ana María Campón-Cerro, José Manuel Hernández-Mogollón, José Antonio Folgado-Fernández

by Cerro, Ana María Campón | Mogollón, José Manuel Hernández | Fernández, José Antonio Folgado.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Switzerland : Springer, 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 306 CER 2019 (1).

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40.
Services Marketing : People, Technology, Strategy / Jochen Wirtz, Christopher Lovelock

by Wirtz, Jochen | Lovelock, Christopher.

Edition: 9th Edition Material type: Text Text; Format: print Language: English Publication details: London : Publishing, 2022Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 WIR 2022 (26), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: WIR 658.8 (1).
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