|
|
201.
|
Marketing research with SPSS / Wim Janssens ... [et al.]. by Janssens, Wim. Material type:  Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Harlow, England ; Prentice Hall/Financial Times, 2008Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 MAR 2008 (1).
|
|
|
202.
|
Marketing essentials in hospitality and tourism : foundations and practices / Stowe Shoemaker, Margaret Shaw by Shoemaker, Stowe | Shaw, Margaret, 1949-. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Harlow : Prentice Hall, 2007Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 647.94068 SHO (5), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 647.94068 SHO 2007 (1).
|
|
|
203.
|
Tourism and hospitality marketing : a global perspective / Simon Hudson by Hudson, Simon. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Estados Unidos : Sage, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 338.4791 HUD (1), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 338.4791 HUD 2008 (1).
|
|
|
204.
|
E-commerce 2021-2022 : business. technology. society / Kenneth C. Laudon, Carol Guercio Traver by Laudon, Kenneth C | Traver, Carol Guercio. Edition: seventeenth Edition, Global EditionMaterial type: Text; Format:
print
Language: English Publication details: Hoboken : Pearson, 2022Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 LAU 2022 (11), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 LAU (1), Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 LAU 2022 (1).
|
|
|
205.
|
Marketing strategy & competitive positioning / Graham J Hooley...[at al.] by Hooley, Graham J. Edition: 6th ed.Material type: Text; Format:
print
Language: English Publication details: Harlow, England : Pearson, 2017Other title: Marketing strategy and competitive positioning /.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 MAR 2017 (11).
|
|
|
206.
|
Principles of marketing / Philip Kotler, Gary Armstrong , Marc Oliver Opresnik by Kotler, Philip | Armstrong, Gary | Opresnik, Marc Oliver. Edition: 18th ed. , Global ed.Material type: Text Language: English Publication details: Harlow, England : Pearson Higher Education, 2021Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KOT (5), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 KOT 2021 (7).
|
|
|
207.
|
International Marketing Strategy : Analysis, Development & Implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon by Doole, Isobel | Lowe, Robin | Kenyon, Alexandra. Edition: 9th ed., Global ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: United Kingdom : Cengage Learning, 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 DOO 2019 (3).
|
|
|
208.
|
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management / Gordon S. Linoff, Michael J. A. Berry by Linoff, Gordon S | Berry, Michael J. A. Edition: 3th, ed.Material type: Text; Format:
print
Language: English Publication details: Indiabapolis : Wiley, 2011Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 LIN 2011 (1).
|
|
|
209.
|
Marketing Research / Alvin C. Burns, Ann F. Veeck by Burns, Alvin C | Veeck, Ann F. Edition: 9th, ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: America : Pearson, 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 BUR 2020 (1).
|
|
|
210.
|
Services Marketing : Concepts, Strategies & Cases / K. Douglas Hoffman, John E.G. Bateson by Hoffman, K. Douglas | Bateson, John E.G. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Australia : Cengage Learning, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 HOF 2008 (1).
|
|
|
211.
|
Data Mining Techniques : For Marketing, Sales, and Customer Relationship Management / Michael J. A. Berry, Gordon S. Linoff by Berry, Michael J. A | Linoff, Gordon S. Material type: Text; Format:
print
Language: English Publication details: Indiana : Wiley, 2004Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 BER 2004 (1).
|
|
|
212.
|
Best practices in hospitality and tourism marketing and management : a quality of life perspective / Ana María Campón-Cerro, José Manuel Hernández-Mogollón, José Antonio Folgado-Fernández by Cerro, Ana María Campón | Mogollón, José Manuel Hernández | Fernández, José Antonio Folgado. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: Switzerland : Springer, 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 306 CER 2019 (1).
|
|
|
213.
|
Services Marketing : People, Technology, Strategy / Jochen Wirtz, Christopher Lovelock by Wirtz, Jochen | Lovelock, Christopher. Edition: 9th Edition Material type: Text; Format:
print
Language: English Publication details: London : Publishing, 2022Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 WIR 2022 (26), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: WIR 658.8 (1).
|
|
|
214.
|
Marketing communications : touchpoints, sharing and disruption / Chris Fill, Sarah Turnbull by Fill, Chris | Turnbull, Sarah. Edition: 8th EditionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York : Pearson, 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FIL 2019 (6).
|
|
|
215.
|
Essentials of Services Marketing / Jochen Wirtz [et al.] by Wirtz, Jochen. Edition: 4th Edition, Global EditionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York : Pearson, 2023Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 WIR 2023 (6), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 WIR (2).
|
|
|
216.
|
Marketing strategy and competitive positioning / Graham Hooley [et al.] by Hooley, Graham. Edition: 7th EditionMaterial type: Text; Format:
print
; Literary form:
Not fiction
Language: English Publication details: New York : Pearson, 2020Other title: Marketing strategy & competitive positioning.Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: MAR (5), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 MAR 2020 (11).
|
|
|
217.
|
Marketing khá kinh ngạc / Mark W Schaefer ; Biên dịch: Kiều Hòa by Schaefer, Mark W | Kiều Hòa, biên dịch. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Vietnamese Publication details: H. : Tài Chính , 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 SCH 2020 (1).
|
|
|
218.
|
Từ Đam Mê Nhỏ Đến "Cát-xê" Lớn : Infulencer Marketing Trong Thời Đại Số / Lê Đoàn Tú Uyên by Lê Đoàn Tú Uyên. Material type: Text; Format:
print
; Literary form:
Not fiction
Language: Vietnamese Publication details: H. : Thanh niên, 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 LE-U 2019 (1).
|
|
|
219.
|
Marketing : an introduction / Gary Armstrong, Philip Kotler by Armstrong, Gary. Edition: 15th ed.Material type: Text; Format:
print
Language: English Publication details: United Kingdom : Pearson Prentice Hall, 2023Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ARM 2023 (1).
|
|
|
220.
|
Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick by Chaffey, Dave, 1963- | Ellis-Chadwick, Fiona. Edition: 8th ed.Material type: Text; Format:
print
Language: English Publication details: Harlow : Pearson Education Limited, 2022Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 CHA 2022 (2), Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 CHA 2022 (1).
|
