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241.
Quantitative Models in Marketing Research / Philip Hans Franses, Richard Paap

by Franses, Philip Hans | Paap, Richard.

Material type: Text Text; Format: print Language: English Publication details: NY : Cambridge University Press , 2004Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.83 FRA 2004 (2).

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242.
Marketing for Hospitality and Tourism / Philip Kotler, John T. Bowen, Seyhmus Baloglu

by Kotler, Philip | Bowen, John T | Baloglu, Seyhmus.

Edition: 8th Material type: Text Text; Format: print Language: English Publication details: New York : Pearson, 2022Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: JOH (5).

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