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41.
Marketing communications : touchpoints, sharing and disruption / Chris Fill, Sarah Turnbull

by Fill, Chris | Turnbull, Sarah.

Edition: 8th EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Pearson, 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FIL 2019 (6).
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42.
Essentials of Services Marketing / Jochen Wirtz [et al.]

by Wirtz, Jochen.

Edition: 4th Edition, Global EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Pearson, 2023Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 WIR 2023 (6), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 WIR (1).
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43.
Marketing strategy and competitive positioning / Graham Hooley [et al.]

by Hooley, Graham.

Edition: 7th EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Pearson, 2020Other title: Marketing strategy & competitive positioning.Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: MAR (5), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 MAR 2020 (11).
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44.
Marketing khá kinh ngạc / Mark W Schaefer ; Biên dịch: Kiều Hòa

by Schaefer, Mark W | Kiều Hòa, biên dịch.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Vietnamese Publication details: H. : Tài Chính , 2020Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 SCH 2020 (1).

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45.
Từ Đam Mê Nhỏ Đến "Cát-xê" Lớn : Infulencer Marketing Trong Thời Đại Số / Lê Đoàn Tú Uyên

by Lê Đoàn Tú Uyên.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: Vietnamese Publication details: H. : Thanh niên, 2019Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 LE-U 2019 (1).

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46.
Marketing : an introduction / Gary Armstrong, Philip Kotler

by Armstrong, Gary.

Edition: 15th ed.Material type: Text Text; Format: print Language: English Publication details: United Kingdom : Pearson Prentice Hall, 2023Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ARM 2023 (1).
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47.
Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick

by Chaffey, Dave, 1963- | Ellis-Chadwick, Fiona.

Edition: 8th ed.Material type: Text Text; Format: print Language: English Publication details: Harlow : Pearson Education Limited, 2022Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 CHA 2022 (2), Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 CHA 2022 (1).
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48.
Principles of marketing / Maria G. Albrecht, Mark Green, Linda Hoffman

by Albrecht, Maria G | Green, Mark | Hoffman, Linda.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Houston, Texas : OpenStax, 2023Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ALT 2023 (1).
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49.
Marketing strategy : text and cases / O.C. Ferrell, Michael D. Hartline.

by Ferrell, O.C | Hartline, Michael D.

Edition: 8th edMaterial type: Text Text Language: English Publication details: United States of America : Cengage, 2022Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FER 2022 (1).
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50.
The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.

by Scott, David Meerman.

Edition: 8th editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Canada : Willey, 2022Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 SOT 2022 (1).
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51.
Essential of marketing research / Paurva Shukla

by Shukla, Paurav.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: : Ventus, 2008Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.83 SHU 2008 (1).
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52.
Brand Gender : Increasing Brand Equity through Brand Personality / Theo Lieven

by Lieven, Theo.

Edition: 1st editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Switzerland : Palgrave Macmillan, 2018Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.827 LIE 2018 (1).
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53.
Marketing Strategy / O. C. Ferrell, Michael D. Hartline

by Ferrell, O. C | Hartline, Michael D.

Edition: 7th EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Australia : Cengage, 2017Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở HacincoCall number: FER (1), Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 FER 2017 (1).
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54.
International Marketing and Export Management / Gerald Albaum, Edwin Duerr, Alexander Josiassen

by Albaum, Gerald | Duerr, Edwin | Josiassen, Alexander.

Edition: 8th EditionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Harlow, United Kingdom : Pearson, 2016Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 ALB 2016 (1).
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55.
Principles of marketing / Philip Kotler, Gary Armstrong , Sridhar Balasubranmanian

by Kotler, Philip | Armstrong, Gary | Balasubranmanian, Sridhar.

Edition: 19th ed. , Global ed.Material type: Text Text Language: English Publication details: United Kingdom : Pearson Education Limited, 2024Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 KOT 2024 (4), Thư viện Trường Quốc tế - Cơ sở HacincoCall number: 658.8 KOT 2024 (1), Thư viện Trường Quốc tế - Cơ sở Hòa Lạc Call number: 658.8 KOT 2024 (1).
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56.
Export/Import Procedures and Documentation / Donna L. Bade.

by Bade, Donna L.

Edition: 5th EditionMaterial type: Text Text Language: English Publication details: HarperCollons Leadership Focus LLC : HarperCollons Leadership, 2022Other title: Export import procedures and documentation.Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 BAD 2022 (6).

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57.
Marketing Management / Philip Kotler, Kevin Keller

by Kotler, Philip | Keller, Kevin.

Edition: Global Edition 16th EditionMaterial type: Text Text; Format: print Language: English Publication details: United Kingdom : Pearson, 2022Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 KOT 2022 (1).
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58.
Mind Genomics: A Guide to Data-Driven Marketing Strategy / Veljko Milutinovic, Jakob Salom

by Milutinovic, Veljko | Salom, Jakob.

Edition: 1st ed. 2016 EditionMaterial type: Text Text; Format: print Language: English Publication details: United Kingdom : Springer International Publishing, 2016Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 MIL 2016 (1).
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59.
Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques / Mike Grigsby

by Grigsby, Mike.

Edition: 3rd EditionMaterial type: Text Text; Format: print Language: English Publication details: United Kingdom : Kogan Page, 2023Online access: Click here to access online Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.83 GRI 2023 (1).
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60.
Digital Marketing Strategy: An Integrated Approach to Online Marketing / Simon Kingsnorth

by Kingsnorth, Simon.

Edition: 3rd EditionMaterial type: Text Text; Format: print Publication details: New York : Kogan Page, 2022Availability: Items available for loan: Thư viện Trường Quốc tế - Cơ sở Trịnh Văn Bô Call number: 658.8 KIN 2022 (6).
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